Preview text (which is also sometimes referred to as pre-header text) is the line that appears either under or next to the subject line in most email clients. Preview text is shown in addition to your subject line, so it's a helpful way of getting contacts to open your emails.

ℹ️Aim to keep your preview text under 150 characters — most email clients show 40-80 characters of text.

If you don’t specifically set the preview text, the first sentence in your email will be used here instead.

You can set your preview text in Jilt by editing your email settings when creating a new broadcast or automation.

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