ℹ️ In this article:
- Tracking emails for abandoned carts
- Early email capture
Tracking emails for abandoned carts
Using WooCommerce or Easy Digital Downloads
If your customer is logged in, then we know their email address from their account information, and their email is always associated with new carts right away.
On Shopify stores, Jilt captures the customer email once the customer fills out the email field at checkout, along with the other customer info, and then submits the form by clicking the "Continue to shipping info" button.
Early email capture
You can enable Jilt's Add-to-cart popover to collect emails as soon as the customer has added the item to their cart, before they've even proceeded to the checkout stage. This can greatly increase the number of recoverable carts in your store (those for which we have an email address).