We can manage email campaigns in multiple languages with the help of our segmentation feature. For instance, customers can be assigned to a campaign based on their browser language so that they receive emails in the language that they speak. Plus our campaign emails can be used in any language by adding the translated text to the email templates.
Jilt automatically identifies the language your customers speak
With a bit of internet magic we're able to identify the language setting of your customer's internet browser. Languages are represented by a standardized set of codes which we can use with Jilt's "customer language" segmentation rule (explained below).
Here are some of the more common language codes:
Please note that all language codes should be in lower case. The full list of language codes can be found here.
Setting up the segmentation rules
We'll want to specify the languages that we're targeting with the help of segmentation rules in each campaign. For example, we might have both English and Spanish customers so we'll set up two separate campaigns that use the following segmentation rules.
#1 Recovery Campaign - English: "customer language is en"
#2 Recovery Campaign - Spanish: "customer language is es"
Consider using a default language campaign
In some cases the customer's browser language is unknown, which is usually because their browser that doesn't log a language setting. To include these customers in a campaign we'll make one of the campaigns the default language.
Typically, Jilt will not have captured the language preference for cart recovery emails unless a customer has placed an unpaid order. So it's a very good idea to use a default language for these emails.
Continuing with our example of the English and Spanish campaigns above, we'll make the default language English so that these emails are sent to customers for which the language is unknown:
#1 English (default) email: "customer language is not es"
#2 Spanish recovery email: "customer language is es"
Some frequently asked questions
Will Jilt automatically translate the email templates?
No, we don't automatically translate the templates from the default text. Instead you can add your own personal touch and voice to the templates, which are fully editable via the email editor.
How do I translate the email footer?
Footer text can be edited directly in the email editor.
For transactional emails, Jilt localizes the email footers required for CAN-SPAM compliance. We automatically include the info in the following languages, depending on the customer's browser language:
We're continuing to add to our collection of footer translations so if you have certain languages in mind that you'd like us to support please let us know 😄