Recovery emails are a powerful automated email that can help to recover lost revenue from abandoned carts. You can add as many emails to your recovery automation as you'd like. We recommend 3 recovery emails per campaign, and our automatically-generated emails include what we've seen as the most effective timing for when they should be sent.

Create Recovery Emails

You can create new recovery emails by navigating to Automations and choosing the "+ New Campaign" button:

Then choose the Cart Recovery email type and name your automation:

If you would like to add more than the 3 automatically generated emails, you can click on the "+ New Email" button within your automation to add more:

Edit Recovery Email

While editing a new or existing recovery email, you'll be able to edit both the email settings and content. Each email has a few settings you can configure:

  • From name: The "From" name for the email; this is what customers will see as the sender when they receive a recovery email.
  • From email: The "From" email address for the email; this si what customers will see as the sending email when they receive a recovery email.
  • Subject: The subject for the recovery email
  • Sending behavior: Whether to send the email automatically or not. Choosing "Don't send" allows you to keep this email as a "draft" until you're ready to start sending it.
  • Delay time: How long to wait after the cart has been abandoned and the contact has entered the campaign before this email is sent. A cart isn't considered "abandoned" until the cart been idle for at least 15 minutes (no changes to items in the cart), and you must wait at least 15 minutes after this period before sending a recovery email. We recommend a delay time of an hour or more on your first email.

The email also has a content editor that lets you insert content, add personalization, and modify HTML. You can read more about how to use the editor here.

We are also happy to help you customize the design of these recovery emails! Just get in touch with our team and we'd be glad to assist 😊

Personalizing Recovery Emails

You can use Liquid tags to personalize your recovery email content, including customer name or cart contents. Here are a few examples of tags you could use.

Customer tags

  • {{ customer.first_name }} -- inserts the customer's first name. You can set a default or fallback as well if the first name is unknown using {{ customer.first_name | default: "friend" }}
  • {{ customer.last_name }} -- inserts the customer's last name. You can set a default or fallback as well if the last name is unknown using {{ customer.first_name | default: "friend" }}
  • {{ customer.email }} -- inserts the customer's email address

Order tags

  • {{ order.total_price }} -- inserts the total price for the abandoned order
  • {{ order.checkout_url }} -- inserts the URL to re-build the cart and complete checkout (the customer lands on the checkout page with the cart re-filled).

Previewing Recovery Emails

Before activating an email, you can preview it by sending a test email to review the email content. Sample content will be used for Liquid tags and dummy data will be used in the order details.

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