Let's get you up and running with abandoned cart recovery campaigns!

Create a New Ongoing Campaign

Click the Campaigns link in the left menu.

Note: If you have multiple stores in Jilt, you will need to go into your desired store first.

From here, any unassigned orders will be mentioned in a statement at the top of the screen.


To start recovering some of these sales and to get in touch with any new abandonments, we'll click the +Create your first campaign button if you're new to Jilt.

Or the +New Campaign button if you've been using Jilt for awhile.

On the following screen, you will be asked to name your campaign. Enter a name to describe your campaign and then click "Create Campaign." 

Your campaign will automatically include our three default recovery emails. These are based on the most effective best practices for recovery. 

From this page you can:

  1. Add new emails
  2. Edit existing emails
  3. Change email sending rules
  4. Delete emails
  5. Go Live with your campaign to start sending out emails

Remember: You must turn your campaign "on" before Jilt will start sending recovery emails.

Clicking on either the New email button or the name of an existing email will take you to the email editor:

While editing a new or existing recovery email, you'll be able to both edit the email settings and content. Each email has a few settings you can configure:

  • From name: The "From" name for the email; this is what customers will see as the sender when they receive a recovery email.
  • From email: The "From" email address for the email; this is what customers will see as the sending email when they receive a recovery email.
  • BCC email: (Optional) an email address to CC on these emails if desired.
  • Subject: The subject for the recovery email
  • Sending behavior: Whether to send the email automatically or not; not sending automatically basically allows you to keep this email as a "draft" until you're ready to start sending it.
  • Delay time: How long after the cart has been abandoned to wait before this email is sent. A cart isn't considered "abandoned" until the cart been idle for at least 15 minutes (no changes to items in the cart), and you must wait at least 15 minutes after this period before sending a recovery email. We recommend a delay time of an hour or more on your first email.

The email also has a content editor that lets you insert content, add personalization, and modify HTML (for advanced usage). 

We are also happy to help you customize the design of these recovery emails as we improve the editing experience! Just get in touch with our team and we'd be glad to assist 😊

Activate Your Campaign

Once you're pleased with your campaign settings, make sure to activate the campaign to start recovering your abandoned orders.

From your Campaigns screen, click the Go Live button next to the campaign you'd like to start using.

A confirmation modal will appear if your campaign includes any existing abandoned orders:

Confirm you'd like to Activate campaign by clicking the button and your recovery emails will start sending out according to your campaign's settings.

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