What is OptinMonster?

OptinMonster is a wonderfully robust lead capture tool. You can create signup forms for a WordPress or Shopify site, and can customize what type of form you use, as well as when it's presented.

Welcome mats, pop ups, slide ins, inline forms, and floating bars are all supported! You can also target individual pages or specific behaviors (e.g., on site for 3 seconds) to show forms.

How the integration works

When OptinMonster captures a lead, it can push that lead to other services. Jilt is an available service for OptinMonster!

You can connect your account to Jilt under My Account > Integrations in OptinMonster:

The integration can be named for later reference, which is particularly helpful to specify which JIlt organization you've connected to OptinMonster, especially if you manage multiple organizations.

Once connected, you can choose to push the leads from an OptinMonster form to Jilt by selecting Jilt as your Email Provider.

You must choose which store leads should be added to. You can optionally also select lists the new lead should be added to, and add a list of tags that should be added to the new contact.

All new leads from this form are then pushed to Jilt. 💃 These contacts will have accepts_marketing = true in Jilt, and will have the tags / lists that are specified in the OptinMonster campaign associated with them, too.

They'll also show "OptinMonster" as the contact's signup source, which allows for further segmentation of your marketing emails.

With Jilt's segmentation options, you can create an automated email to target leads from specific OptinMonster campaigns, and tag them with specific attributes, giving you incredible granularity in your email marketing.

You're now ready to email folks who have funneled into your list through an OptinMonster lead capture form! We hope you enjoy this extension and grow your contact list using OptinMonster and Jilt.


I disconnected my OptinMonster integration from an existing Jilt account and tried to reconnect it. When I did so, I received an error in OptinMonster that says "There was an error retrieving your stores in Jilt (Legacy). Please try again."

OptinMonster is no longer accepting new form integrations for Jilt that were created after June 15, 2021. You may see this error if attempting to create a new form or recreating a form that you previously disconnected.

As an alternative, you can use the Jilt <> Zapier integration to connect leads from your OptinMonster forms to Jilt through April 30, 2022.

Existing OptinMonster integrations should continue to work through April 22, 2022 as long as they do not become disconnected.

My welcome email isn't sending after people signup via my OptinMonster form. What should I do?

We recommend testing your signup form using a unique email address that doesn't already exist in your contacts.

Wait for 20 - 30 minutes to see if you receive the email.

Check your Jilt dashboard to confirm if that email address appears on the contacts page in your account.

If the contact appears, then the integration is still working! You can contact support for further assistance in troubleshooting your automation.

If the contact doesn't appear, then Jilt isn't receiving the contact information from OptinMonster. Should the form integration with OptinMonster break or disconnect for any reason, the form will not send new signups to Jilt. Regrettably, there is no fix for this.

As an alternative, you can use the Jilt <> Zapier integration to connect leads from your OptinMonster forms to Jilt through April 30, 2022.

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