When viewing your Broadcasts, we'll show you some analytics that will help you learn more about how your subscribers are engaging with your broadcasts.

One metric we track is CTOR which stands for click to open rate. The click to open rate (CTOR) indicates the number of subscribers who clicked the link out of the ones who opened the email.

It's a great metric for indicating the engagement generated from the content of the email since anyone who didn't open it is excluded.

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