Make sure to complete the previous steps in our migration guide: Integrate your store with Mailchimp.

Great job on taking care of the first few migration steps! The basic email capture features are now in place so we can spend some time on the principal migration step: contact imports.

Export your contacts from Jilt

First, we'll want to export all of your contacts that are in Jilt.

  1. From your Jilt account, go to Contacts

  2. Bulk select your contacts

  3. Click Actions > Export contacts

A link to download the export file will be sent to your email address when it's ready. Once you've downloaded the file, unzip the package. It will contain up to five CSV files:

  • All-contacts. This file includes the entire list of contacts that were exported and is included in every contact export that's processed by Jilt.

  • Subscribed. This list includes all contacts that have explicitly opted-in to receive marketing emails from your store.

  • Unsubscribed. This list includes all contacts that have opted out of your email marketing. The action is typically completed by clicking the unsubscribe link in an email.

  • Non-subscribed. This list includes all contacts that have neither opted-in or opted-out of your email marketing.

  • Suppressed. This list includes all contacts that have the suppressed status in Jilt (read more on statuses here). Contacts move to this status when their email address hard bounces, they mark one of your emails as spam, or they unsubscribe from your emails.

Note: The export file includes the CSVs for which you have matching contacts. We won't generate a CSV if there are no contacts in one of the opt-in or status lists.

Import contacts into Mailchimp

  • Log into your Mailchimp account

  • Open the Audience dashboard

  • Click Manage Audience > Import contacts

  • Choose Upload file and click Continue to Upload

  • Select the Browse link and upload one of the following CSV files that were included in Jilt's contact export: Suppressed.csv, Subscribed.csv, Non-subscribed.csv, Unsubscribed.csv.

  • Click Continue to Organize

  • From the dropdown, select the status that corresponds with the file you're importing from Jilt.

Jilt list

Mailchimp status

Suppressed.csv

Cleaned

Subscribed.csv

Subscribed

Non-subscribed.csv

Non-subscribed

Unsubscribed.csv

Unsubscribed

  • Optionally, you can choose to update any existing contacts (i.e., contacts that have already been synced from your store).

  • Click Continue to Tag

  • On the Tag your contacts screen you can choose to add a tag to each of the contacts in Mailchimp. Using something like "Jilt import" may be useful to keep track of the migrated contacts.

  • Click Continue to Match

Matching column labels to contact information.

At a minimum, you'll want to keep all of the default mappings as per the below table. We also recommend mapping the Locale, Tags, and Opt-in date fields as noted.

Jilt property

Mailchimp property

Default mapping

Recommended

Email Address

Email Address

Yes

Yes

First Name

First Name

Yes

Yes

Last Name

Last Name

Yes

Yes

Accepts marketing

---

No

Optional

Store customer ID

Store customer ID

Yes

Yes

Opt-in Time

Opt-in Time

Yes

Yes

Updated at

---

No

Optional

Unsubscribed at

---

No

Optional

Phone Number

Phone Number

Yes

Optional

Test contact

---

No

Optional

Unsubscribed reason

---

No

Optional

Unsubscribed by

---

No

Optional

Declines cart reminders

---

No

Optional

Locale

Language

No

Optional

Custom properties

---

No

Optional

Archived at

---

No

Optional

Opt-in at

Opt-in Confirmation Time

No

Yes

Tags JSON

---

No

No

Tags non-JSON

Tags

No

Yes

Last delivered email

---

No

Optional

Last email open

---

No

Optional

Last email click

---

No

Optional

Mapping custom fields

Mailchimp properties with the "---" entry in the above table require adding a custom field. To create a custom field, click the exclamation mark ("!") next to the column header in the upper right.

From the dropdown select Create a new field. Add a new field label and choose the appropriate data type.

  • Once you've finished mapping columns select the Finalize Import button.

  • A confirmation screen will appear -- make sure that the imported audience has the correct email marketing status.

  • Click Complete Import

Repeat this process for each of the CSV files that were included in your Jilt export package.

Next step

Continue to Step 7: Migrate saved email templates.

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