We've put together a few charts to help you see at-a-glance which platforms will work best for your shop.
Not all recommended alternatives support all eCommerce platforms, so start with this comparison chart first:
What eCommerce platform are you using?
WooCommerce | Shopify | Easy Digital Downloads | |
Yes | Yes (via ShopSync) | Yes | |
Yes | Yes | No | |
Yes | Yes | No | |
Yes | Yes | No | |
Yes | Yes | Yes | |
Yes | Yes | No |
What email types do you want to send?
Mailchimp | Klaviyo | Omnisend | |
Abandoned cart emails | Yes (except for EDD) | Yes | Yes |
Welcome emails | Yes | Yes | Yes |
Post-purchase emails | Yes | Yes | Yes |
Broadcasts | Yes | Yes | Yes |
Order receipts | Yes - Woo (full-featured), | Yes - you will need to contact their support team for approval of your emails (details) | Woo (full-featured) Shopify (Paid status only) |
Memberships emails | Mailchimp for WooCommerce Memberships (details) | No | No |
Subscriptions emails | AutomateWoo for Subscriptions (details) | Limited Subscriptions data sync (see details) with very basic flows (related to plan name, ID, price, and trial data) | No |
Metorik | Recapture | Rejoiner | |
Abandoned cart emails | Yes | Yes | Yes |
Welcome emails | Yes | Coming August 2021 | Yes |
Post-purchase emails | Yes | Limited (review reminders & winbacks) | Yes |
Broadcasts | No | Yes | Yes |
Order receipts | Woo (full-featured) Shopify (Paid status only) | No | Yes, via webhook triggers |
Memberships emails | No | No | No |
Subscriptions emails | Yes | No | ReCharge (Shopify only) |
What other features are you looking for?
Mailchimp | Klaviyo | Omnisend | |
Dynamic email content | Yes | Yes | Yes |
Contact management | Yes | Yes | Yes |
Sync order data | Yes | Yes; real-time sync | Yes |
API | Yes (see docs) | Yes (see docs) | Yes (see docs) |
Import contacts | Yes | Yes | Yes |
Import email templates | Yes | Yes | Yes |
Early email capture (add to cart email popup) | No | No | No |
Unique discount code generation | No (unless you use their paid integration, Coupon Carrier) | Yes; for Shopify only (see docs) | Yes, for Shopify only (see docs) |
Analytics | Yes (see features) | Yes (see features) | Yes (see features) |
Metorik | Recapture | Rejoiner | |
Dynamic email content | Yes | Yes | Yes |
Contact management | Yes | No | Yes |
Sync order data | Yes | Yes | Yes |
API | No | No | Yes (see docs) |
Import contacts | No (all contacts synced from your store) | Yes, for broadcast emails | Yes |
Import email templates | Yes | Yes | Yes |
Early email capture (add to cart email popup) | Yes (see docs) | Yes (see docs) | No |
Unique discount code generation | Yes (see docs) | Yes (see docs) | Yes, for Shopify only (see docs) |
Analytics | Yes (see features) | Yes (see demo) | Yes (see docs) |