Migration checklist

Below are the key steps to migrating your email marketing to Metorik:

  1. Integrate your shop with Metorik

  2. De-activate Jilt's signup form

  3. Gathering consent with Metorik

  4. Migrate autoresponders to Metorik

  5. Import your contacts in Metorik

  6. Migrate saved email templates to Metorik

  7. Export additional Jilt assets

  8. Sunset your Jilt account

In this step, you'll find out more information on how you can export your Jilt email templates and re-create them in Metorik. At the moment, Metorik doesn't offer a native import functionality for your templates, but you can easily copy and paste your code and make any changes you'd like on the spot.

Also, kindly note that HTML templates require advanced knowledge to utilize on another platform. If you're unfamiliar with the language, it's recommended that you work with a developer.

Lastly, Jilt and Metorik use different merge tag syntax. With Metorik, you'll be using Variables that you can insert directly to your message and even create your own based on your shop's data. Each tag must be swapped out in order to include the correct personalized details. We've created a table below with some common cases that you'll need.

Let's start by exporting email templates from Jilt

Export email templates


  1. Go to the Automations list.

  2. Click on the automation that contains the email(s) you wish to export.

  3. Click on the action menu (button with three dots) next to the email you'd like to export, then select Export HTML.

4. In the modal window that appears click the Start export button.

Once you've confirmed the email you'd like to export, Jilt will start preparing the ZIP file. You'll receive an email with a link to download the file, which will be available for 14 days. After which, the file is removed from our system and no longer available to download.


  1. Go to the Broadcasts list.

  2. Click on the action menu (cog icon) of the broadcast that you'd like to export.

  3. Click on Export HTML.

Then follow step 4 in the instructions for Automations.

Pro tip: You can also export the HTML template from the broadcast report page. Open the report page for a sent broadcast and click on the Export HTML button in the email banner.

Order receipts

  1. Go to the Order receipts list.

  2. Click on the order receipt that contains the email(s) you wish to export.

  3. Click on the action menu (button with three dots) next to the email you'd like to export. Then click Export HTML.

Then follow the step 4 instructions for Automations.

Exporting from the email editor

For each email type (Broadcasts, Automations, and Order receipts) you can also export the template directly from the new email editor.

While in the email editor, click on Actions > Export HTML.

How do I export an email on the old editor?

To export an email that is still on our old email editor, please follow these instructions.

Swap out merge tags

Now that you have all templates you'll need, it's time to start customizing them. First, you'll need to remove all Jilt tags and replace them with Metorik variables. Kindly note that it's possible there's no direct replacement for some Jilt tags and the table below doesn't include all different options.

Jilt tag

Metorik variable

{% unsubscribe %}


{{ customer.first_name }} or {{ contact.first_name }}


{{ customer.last_name }} or {{ contact.last_name }}


{{ customer.email }} or {{ contact.email }}


You can click here for a complete list of Jilt, liquid merge tags. Metorik doesn't offer a list at the moment, but you can easily locate all available variables when you're editing a message:

For identifying and modifying merge tags in Jilt templates, please see the section Dynamic content and merge tags in our article How can I export the HTML of one of my emails?

Next step

Continue to Step 7: Export additional Jilt assets.

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